Meet Chris Martin
20+ years. All 50 states. One mission: help people make smarter decisions about their insurance coverage.
Health, Wealth, and the Complete Individual
Most insurance professionals focus on products. Chris Martin focuses on people. His philosophy — shaped over two decades in the employee benefits arena — is that health awareness, financial education, and smart insurance decisions are inseparable. You can't protect someone's wealth without understanding their health, and you can't protect their health without understanding their financial reality.
He calls it being a fully integrative health and wealth adviser — a concept the insurance industry has been slow to embrace, but one that Chris has been practicing since 2002. The result: clients who don't just buy a policy, but actually understand what they have and why it matters.
Current research backs him up: general health awareness and education decreases out-of-pocket expenses, lowers premiums, and increases financial growth over time. Chris built his entire practice around that idea.
Chris Martin
Independent Insurance Broker
NPN #7335986
20+ Years of Client Service
Two Decades in the Making
From consulting Wisconsin small businesses to building niche insurance platforms for the BJJ community — every chapter shaped the independent broker Chris is today.
Career Begins at Cyganiak Planning, Inc.
Chris joined CPI in Brookfield, Wisconsin, launching a 13-year run consulting small businesses across the state. He helped build and train a team of service professionals, developed integrated benefits and HR technology platforms, and became a go-to resource for non-traditional insurance and financial programs in the 50–250 employee marketplace.
Founded Benefit Awareness
After more than a decade honing his craft, Chris launched Benefit Awareness — his own firm dedicated to custom employee benefit enrollment solutions for small businesses. With a focus on the complete individual, he fused health awareness, financial education, and benefits strategy into a single integrated approach. The firm partnered with a two-time Emmy Award-winning film production company to help clients communicate their benefits through media technology.
Founded JiuJitsuInsurance.com
A lifelong Brazilian Jiu-Jitsu practitioner, Chris identified a glaring gap in the market: the BJJ community had no dedicated insurance solutions. He built JiuJitsuInsurance.com from scratch — developing customized risk management programs for athletes, event organizers, and gym owners nationwide. It was proof of a core belief: the best insurance solutions come from people who actually live in the communities they serve.
InjuryPlans.com — America's Supplemental Insurance Broker
With over 20 years of experience and a nationwide license, Chris now focuses on helping individuals, families, and self-employed workers navigate the supplemental insurance landscape. As America's Supplemental Insurance Broker, he evaluates options across multiple carriers — no captive relationships, no pressure, just honest guidance from someone who has spent two decades in the trenches of employee benefits.
What Makes an Independent Broker Different
No Captive Relationships
Chris is not tied to any single insurance company. He evaluates options across multiple carriers to find what actually fits — not what pays the highest commission.
Built for Small Business
Over 20 years working in the 2–500 employee marketplace means Chris understands the real-world constraints and priorities of small business owners and their teams.
Education First
Chris built his career on the belief that an educated client makes better decisions. Every consultation starts with understanding, not selling.
Niche Expertise
From employee benefits to specialty markets like the BJJ community, Chris has a track record of building insurance solutions where none existed before.
Nationwide Reach
Licensed in all 50 states, Chris can help individuals and businesses regardless of where they are located — with the same level of personalized service.
Whole-Person Approach
Health and wealth are not separate conversations. Chris integrates both into every client relationship, looking at the complete picture rather than just the policy.
Licensing & Background
NPN #7335986
National Producer Number
Licensed Since 2002
20+ years of experience
All 50 States
Nationwide broker license
America's Supplemental Broker
Not captive to any carrier
Small Business Expert
2–500 employee marketplace
BJJ Community Advocate
Founder, JiuJitsuInsurance.com
Beyond the Office: JiuJitsuInsurance.com
In 2021, Chris combined two of his deepest passions — insurance and Brazilian Jiu-Jitsu — to build JiuJitsuInsurance.com. The BJJ community had no dedicated insurance solutions. Athletes were training without proper coverage. Gyms were exposed. Event organizers had nowhere to turn.
Chris changed that. Working directly with carriers and underwriters, he developed customized risk management programs specifically for BJJ athletes, gym owners, and event organizers. It's a niche most brokers would never think to serve — and exactly the kind of problem Chris can't help but solve.
It's also a perfect illustration of his broader philosophy: the best insurance solutions come from people who are genuinely embedded in the communities they serve.
Insurance Is Personal. It Should Feel That Way.
After 20+ years in the industry, Chris has seen what happens when people don't have the right coverage — and what happens when they do. The difference isn't just financial. It's the difference between a crisis that derails a family and one they can weather.
That's why he built InjuryPlans.com: to give individuals, families, and self-employed workers access to the same quality of independent guidance that larger organizations have always had. No pressure. No jargon. Just honest, experienced advice from someone who has spent two decades earning it.
Schedule a Free ConsultationReady to Explore Your Options?
A free, no-obligation consultation with Chris can help you understand what supplemental coverage is available in your state and what it might cost.
Chris Martin | NPN #7335986 | Independent Insurance Broker | Licensed in all 50 states where permitted by law. Insurance products are offered through properly licensed insurance agents and agencies where required by law. Coverage availability, benefits, and premiums vary by carrier, state, and individual circumstances. Not all plans are available in all states.